Traditional market research asks a respondent what he or she would do. rsgPredict, our proprietary prediction market platform, turns that approach on its head by asking respondents to predict what the market will do. The science behind rsgPredict is based on “the wisdom of crowds” — the idea that a group of people, as a whole, is better at making predictions than any one single member of that group – and on Dr. Robin Hanson’s logarithmic market scoring rule (LMSR).
The science behind rsgPredict is based on “the wisdom of crowds”
In practice, rsgPredict works on the same principle as a stock exchange — participants make predictions based on what they believe will happen in the future. We examine these predictions to forecast outcomes. As a powerful predictive tool, rsgPredict can provide more accurate feedback on ideas, names, ads, concepts, products and more — and for less than the cost of traditional testing.
Questions. Comments. Insight. We want it all.