rsgOptimization

Our approach to optimization and forecasting is based on discrete choice modeling — a powerful quantitative research technique to simulate the consumer decision-making process. We simulate changes in a category or marketplace to evaluate new product offerings, pricing strategies, anticipated competitive response and more.

We simulate changes in a category or marketplace to evaluate new product offerings, pricing strategies, anticipated competitive response and more

Respondents make tradeoffs in a variety of scenarios that are controlled by an experimental design. The model works by identifying patterns in their choices. Because these patterns are indicative of consumers' in-market behaviour, results are more reliable than traditional survey questions.

Feedback from our clients has been that our approach to discrete choice modeling is easier than our competitors’ approaches. More importantly, it consistently delivers actionable, strategic results on which our clients have come to depend.
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