rsgMessageModel

Clients and agencies often develop advertising territories as part of the development of a creative campaign. Often these territories contain multiple ideas for images, graphics, messages, taglines, and headlines. Whether they are tested in qualitative or traditional quantitative, invariably the question comes up – “Even though we didn’t test it, could we put the image from the first territory with the headline from the second, and combine it with the message from the third territory?”

“Even though we didn’t test it, could we put the image from the first territory with the headline from the second, and combine it with the message from the third territory?”

rsgMessageModel solves for this challenge. Provide us with the various elements – images, headlines, etc., and we will create a model of consumer behaviour that will allow you to mix and match the combinations to create optimized messaging. Using our proprietary method, we don’t try to make creative; we just provide you with guidance about how to make the messaging more powerful. Our clients love this approach and we have helped advertising agencies and clients in a variety of sectors to make their advertising more relevant to their target audiences.
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