rsgDesignResearch

Good design has become a key competitive differentiator - it drives exceptional returns while containing development costs. And, critical to 'good design', is the practice of having, and keeping, the end users in mind throughout the process. Design research allows us to do just that. It tells us who they are, what they need, and how they will use a new product, service, or environment in the context of their everyday lives.

We get there by continuously experimenting with and integrating new platforms and technologies in the areas of tracking, analytics, and virtual / augmented reality.

Our suite of design research offerings is comprehensive, covering all aspects of a business that a customer interacts with, spanning all phases of design and development, from early discovery to ongoing optimization. And our understanding of the intersection of people and technology has pushed us to continue to push the boundaries in terms of our approaches. Because we understand, for example, that what people are 'trying to do' is not always what they are 'appearing to do', or that what people 'tell us they do', is not always what they 'actually do', we realize the importance of capturing both motivations and natural behaviours, through both direct and indirect methods. We get there by continuously experimenting with and integrating new platforms and technologies in the areas of tracking, analytics, and virtual / augmented reality. For more information, or for a tour of our design research facility and virtual reality lab, contact Vanessa Campbell - vanessacampbell@rsginc.net.
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