our philosophy

We believe:

  • in providing insights not numbers and data
  • that consumers are complex
  • in using the latest techniques and platforms to get at unconscious needs
  • in going beyond things like rating scales, standard concept tests, and the usual methods

That's why we:

  • use psychoanalytics extensively
  • prefer prediction markets over simple surveys
  • prefer choice-based segmentation
  • use discrete choice modeling extensively

And that’s why we can provide better insights.